Visual narratives and modular systems for a global platform serving 70,000+ developers
Selected Projects
1 - The Graph Community Branding
CHALLENGE
Declinate The Graph identity for global communities worldwide
SOLUTION
Iconic visuals embedding references to LATAM and Asian cultural elements
IMPACT
Communities gather IRL and online to support the brand and its values
2 - The Graph Promo Video
CHALLENGE
Visualize the roadmap of upcoming product improvements at The Graph
SOLUTION
A motion graphics video showing subgraphs at work, and future features
IMPACT
Watch Full VideoVideo boosted engagement on X, enabling dialogue within the community
3 - The Graph Explainer
CHALLENGE
Explain The Graph protocol in a concise, 1-minute educational video
SOLUTION
A YouTube-format video simplifying core concepts of decentralized data
IMPACT
Watch Full VideoMore users tried the tools and joined the community of web3 builders
4 - The Graph Streaming Data
CHALLENGE
Create developer-focused visuals to explain features in data streaming
SOLUTION
Snippets and terminal-inspired animations emulating coding environments
IMPACT
Watch Full VideoContent improved adoption of The Graph data tools for Solana devs
5 - The Graph Diagrams
CHALLENGE
Visualize complex data flows in web3 networks an AI agentic infrastructure
SOLUTION
Static and animated diagrams aligned with brand and UI guidelines
IMPACT
Users and teammates improved data pipelines upon shared understanding
WORK
Design Systems
A framework for Branding and Design Systems that scale into ready-to-use products
Brands in Motion
Expressive storytelling through digital touchpoints and immersive rhythmic visuals
UI & Product
Interface design for technical products, from game systems to data dashboards and UI/UX
Educational
Complex academic knowledge becomes accessible and fun, through engaging learning tools
Playground
From coding to generative AI, experimenting new frontiers of visual and interactive design